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Supplier Consulting Services
b2b Solutions
consulting team is uniquely qualified to assist suppliers with penetration
of the c-store market. The team members, both the core and ancillary team,
draw from over 500 years of experience gained by working inside the
industry at many different levels of management or by working closely with
industry leaders (retailers, suppliers and trade associations).
Core Competencies in the Convenience / Retail Petroleum Market
STRATEGY
Industry Education
Strategic Planning
Marketing Strategy
Business Strategy
Product/Service Placement Strategy
Market Analysis
MARKET RESEARCHIndustry SpecificCompetitive Benchmarking
Attitudinal ResearchUltimate Consumer
TACTICS
Market Penetration
Brand and Product Awareness
Industry Specific Marketing Materials
Advertising and Promotion Plans
Test Development
Concept Ideas
Product Introductions
Merchandising Components
Validation Studies
RELATIONSHIPS
Industry Networking
Advisory Boards
Discussion Dialogues
Business Communication
Client Identification
Retailer Focus Groups
FOODSERVICE
Mission / Positioning Strategy
Development, Implementation of Proprietary Food Service Concepts
Strategic Planning / Benchmarking / Climate Assessment
Business Process Capabilities Assessment, Development and Execution
Site Selection Metrics and Processes
Feasibility Studies
Test / Program Development and Execution
Penetration Strategy, Plan Development and Execution
Marketing / Category Strategy
Marketing And Promotional Plan
Program / Product Diagnostic Reviews
Category Management Planning
Co-Brand Partner Analysis
Merchandising Components Design Strategy
Operations Planning, Development and Management
Advisory Board Membership, Direction and Facilitation
PETROLEUM MARKETING
Strategic Planning
Product Supply
Retailing Marketing
Terminaling
Engineering
Environmental
Fleet Fueling
Retail Home Heat
Please contact us to learn how our consultants can help you overcome the
challenges you face in the c-store channel.
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