Supplier Consulting Services
b2b Solutions c-store consulting team is uniquely qualified to assist suppliers with penetration of the c-store market. Its members draw from over 500 years of experience gained by working inside the industry at many different levels of management or by working closely with industry leaders (retailers, suppliers and trade associations). Please contact us to see how we can help you achieve your goals in the c-store channel.
Core Competencies in the Convenience Retail / Petroleum Marketing Channel
STRATEGY
- Industry Education
- Strategic Planning
- Marketing Strategy
- Business Strategy
- Product/Service Placement Strategy
- Market Analysis
MARKET RESEARCH
- Industry Specific
- Competitive Benchmarking
- Attitudinal Research
- Ultimate Consumer
TACTICS
- Market Penetration
- Brand and Product Awareness
- Industry Specific Marketing Materials
- Advertising and Promotion Plans
- Test Development
- Concept Ideas
- Product Introductions
- Merchandising Components
- Validation Studies
RELATIONSHIPS
- Industry Networking
- Advisory Boards
- Discussion Dialogues
- Business Communication
- Client Identification
- Retailer Focus Groups
FOODSERVICE
- Mission / Positioning Strategy
- Development, Implementation of Proprietary Food Service Concepts Strategic Planning / Benchmarking / Climate Assessment
- Business Process Capabilities Assessment, Development and Execution
- Site Selection Metrics and Processes
- Feasibility Studies
- Test / Program Development and Execution
- Penetration Strategy, Plan Development and Execution
- Marketing / Category Strategy
- Marketing And Promotional Plan
- Program / Product Diagnostic Reviews
- Category Management Planning
- Co-Brand Partner Analysis
- Merchandising Components Design Strategy
- Operations Planning, Development and Management
- Advisory Board Membership, Direction and Facilitation
PETROLEUM MARKETING
- Strategic Planning
- Product Supply
- Retailing Marketing
- Terminaling
- Engineering
- Environmental
- Fleet Fueling
- Retail Home Heat
Please contact us to learn how our consultants can help you overcome the challenges you face in the c-store channel.