Advisory Boards
The convenience retail / petroleum marketing industry is in a period of rapid transition and change. Its suppliers must understand the impact of these changes to their business in order to expand their business relationships to the industry. They have to be able to provide solutions to retailers that enhance their business and offer a win-win to all parties. To do that they must have quality time with retailers in settings that promote meaningful dialogue.
b2b Solutions works with many of its clients to develop, facilitate, and moderate Advisory Boards. b2b Solutions uses a ten-step process to establish an Advisory Board and ensure their success.
Potential objectives from an Advisory Board include:
- Maximize your growth potential within the convenience and petroleum channels.
- Begin new or enhance current business relationships with key retailers.
- Allow senior executives to "get into the head" of retail decision-makers.
- Gain valuable retailer input for development of future trade strategies and programs.
- Develop and communicate "Best Practices" to assist existing and new customers to maximize their business potential.
- Offer a continual source of education and internal exposure to the market and changes within it.
- Allow you to have a ready-made test group to access key retailers as marketing and sales issues unfold.
- Provide a vehicle to rotate the Board with potential new customers.