Tobacco Category Assessment
The tobacco category can generate very significant sales and profits for convenience retailers. In its 2008 State of the Industry Report, the National Association of Convenience Stores stated tobacco sales (cigarettes and other tobacco) averaged $549,034 and generated $90,000 in gross margin. When b2b Solutions is contacted by retailers we have found that performing a Tobacco Category Assessment ("TCA") is the best course of action. b2b Solutions TCA process is outlined below.
Phase 1 - Pre Visit
Our knowledgeable c-store consultants will:
- Analyze existing your sales and margin data
- Review and analysis your existing tobacco contracts
- Review your existing tobacco category strategy and positioning
- Request and analyze your movement and cost) data from you distributors
Phase 2 - On-Site Review
Our tobacco category specialist will:
- Visit your location(s)
- Meet with the appropriate personnel
- Observe and critique current practices and procedures
- Tour the competition in each selected location's trading area
Phase 3 - Documentation
b2b Solutions will provide:
- Report of on-site findings
- Provide overall category layouts
- Develop successful pricing strategies
Phase 4 - Implementation (optional)
b2b Solutions will work with you to:
- Agree on roles and accountabilities
- Develop detailed action plan and timetable
- Work with you to ensure successful implementation of the plan