Marketing Plan Development
Having a solid marketing plan is the foundation to achieving your sales and gross margin goals. b2b Solutions c-store consulting team can develop a custom marketing plan for your company. Our Marketing Plan Development process is outlined below.
Phase 1 - Pre Visit
Our knowledgeable industry consultants will:
- Review your operations/systems manuals
- Analyze existing your financial/marketing data
- Review your existing strategy and marketplace positioning
Phase 2 - On-Site Review
Two or more of our team will:
- Visit your location(s)
- Meet with the appropriate personnel
- Observe and critique current practices and procedures
- Tour the competition in each selected location's trading area
- Work with the you to develop a positioning statement
- Gain an understanding of the resources available to support the implementation of the marketing plan
Phase 3 - Documentation
b2b Solutions will provide:
- Analysis of the data
- Report of on-site findings
- Provide potential positioning statements for you review
- Develop and document a marketing plan to support your positioning
Phase 4 - Implementation (optional)
b2b Solutions will work with you to:
- Develop detailed action plan and timetable
- Agree on roles and accountabilities
- Implement the marketing plan