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b2b Solutions Information Team Leadership

Patrick Raycroft: Consulting Partner

Patrick RaycroftPatrick has 22 years of IT experience in the manufacturing and convenience retail / petroleum marketing industries. He has extensive experience as part of senior management teams at BP and Amoco. He directed the development and implementation of IT consolidation and integration efforts required to support two successive multi-billion dollar mergers. He managed the design and implementation of Amoco's retail systems including their site networking and card processing platforms. Patrick has also led retail site architecture work, technical due diligence activities for e-business investment opportunities, developed vendor strategies for connecting retail sites globally and executed RFP processes for large network procurement and hosting deals. Patrick holds a Bachelor of Science degree, Mathematics / Computer Science from Purdue University and a Master of Science Degree, Operations Research from DePaul University.


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Doug Rodewald: Consulting Partner

Doug Rodewald brings a unique mix of retail technology, payments and marketing expertise to every client engagement. While focusing on the petroleum c-store industry, Doug's knowledge and expertise have allowed him to work with clients across a variety of industries including general retail, quick service restaurants, online buying groups and online education. Doug is active in many associations including NACS, NACStech and PCATS and has spoken and participated on panels at a number of industry tradeshows. Most recently Doug has been focused on leading the selection and implementation of alternative branded payment products (e.g. non-credit) for petroleum c-store marketers and an online retailer. In addition to assisting marketing organizations identify, source and define new card programs, Doug has assisted many clients assess and refine their overall payment strategies.


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Steven O'Toole: Consulting Partner

Steve has over 20 years of experience in managing all aspects of IT strategy and delivery, with an emphasis in retail systems. He is extremely knowledgeable in c-store/petroleum systems and business processes, including in-depth supplier knowledge and hands-on experience with most of the major industry applications. Steve is well-versed in numerous project management methodologies with experience managing all phases of the systems development life cycle. His positions with in the industry include Business Information Manager and Global Site Systems Program Manager at BP, Business Systems Manager and Back Office Team Lead for Amoco Corporation, and Retail Systems Manager for Clark Retail Enterprises. C-store consulting assignments include Point-of-Sale and Card Payment Strategy Consultant for ConocoPhillips and Project Manager for PetroSun Fuel.


  • For additional information on Steven O'Toole's business history click here.
  • Click here to learn more about how b2b Solutions information systems capabilities.
  • Click here to email Steven O'Toole.